£400m
Hospitality
10-month assignment to completely transform the marketing function and drive sales growth.
Interim CMO · Marketing Director
I grow sales and build consumer brands.
Businesses bring me in when they need to reset and achieve better results. I lead marketing for a defined period in retail, hospitality and FMCG, and every decision I make is grounded in data.
Recent assignments
Brought in to fix marketing problems, and to leave the function stronger.
£350m
UK retailer
6 months on the operating board with overall responsibility for marketing and eCommerce for a leading national retail brand.
£300m
FMCG distributor
6-month assignment leading the marketing workstreams of a full value creation plan.
£250m
FMCG brand portfolio
12 months of interim commercial leadership across marketing, sales, category management, ESG and D2C/eCommerce.
Expertise
What I lead
- Marketing transformation
- Marketing strategy & proposition development
- Digital marketing
- Strategic planning & delivery of marketing plans
- Development and launch of new initiatives
Private equity
Built for the pace of PE-backed businesses
Many of my assignments have been in private equity-owned consumer businesses, including leading the marketing workstreams of a full value creation plan. I'm used to compressed timelines, investor scrutiny and being asked from day one where marketing budget is working, where it's wasted and how it will drive EBITDA.
Alongside interim leadership I advise private equity firms and investors on consumer businesses: market and consumer insight, competitor analysis, commercial due diligence and management competency assessments.
Why interim marketing leaders have the edge in PE-backed companies →