About me
The most senior marketer in the room, for as long as you need one.
I join businesses for a defined period to take the brand on a growth journey. I find and fix problems, develop and deliver new initiatives, motivate and upskill teams, and increase ROI.
I work throughout the UK and internationally for brands in retail, hospitality and FMCG.
I'm not suitable for everyone. I only work for consumer brands and I only take on assignments that genuinely interest me. Typically, the businesses I join are going through a period of transformation. I'm not brought in to deliver business as usual, and I don't take on "babysitting" roles. I tackle challenges and drive improvement.
I'm interested in understanding your customer, analysing your data, tightening your proposition, strengthening your team, driving ROI, getting more value from your agencies, building your brand and growing your business.
How I work
- High energy
- Complete honesty: I don't hide bad news
- Data-led
- Customer-first
What I deliver
- Growth
- Positive change
- Big jumps in ROI
- Increases in sales, share, NPS and brand score
- Empowered, high-performance teams
Outside work
I'm dad to a teenage daughter. I'm a long-distance runner who races on a regular basis, including international marathons. I have a passion for food and have studied at cookery schools across Asia and Europe.
Working with me
As well as my own services as an interim Chief Marketing Officer, I have a network of specialist providers I can partner with. You can also read what others say about working with me, or find out about my international experience across 55 countries.